Distribution Research
Once a film is created, the studio makes a licencing agreement with a distribution company. The distribution company then takes over and works on distributing the film to an audience. The company then decides how many copies of the film will be distributed. A copy of the film gets shown to possible buyers to include on their theaters. The distribution company and the buyers then negotiate on the lease of the film. Once it is negotiated, the film is sent to theaters. On the opening day, the film is shown and it is shown until it is specified to end. People buy a ticket for the films and with that money, the theater makes the payment of the lease and returns the film. For my film, I would utilize this distribution process. By distributing my product this way, it could attract teens and young adults that attend movie theaters frequently.